Navy Strength Gin

Navy Strength Gin

57% ABV114 Proof750ml

Silver Medal / Bartender Spirits Awards
Silver Medal / USA Spirits Ratings

This is an unapologetic Navy Strength gin, so we’ve turned up the juniper and balanced it out with bold botanicals that include coriander, lavender, licorice root, cinnamon, clove, and citrus.

The flavor is crisp, clean and big; simply enjoy over ice. However, the taste punches through in any cocktail allowing the gin to take center stage; this makes it a perfect selection for classic cocktails like the negroni.

The Story of Navy Strength Gin

UpEnd Navy Strength Gin is our first iteration and our flagship gin that pays homage to the history of gin.

Navy Strength Gin has a fascinating story. Dating back to the 18th century, the British Navy would test or “proof” their rations of gin before bringing it aboard and storing the barrels below deck near the gunpowder.

The sailors would mix a small amount of gunpowder with gin and try to ignite it. If it lit, the gin was “proofed.” This confirmed the gin was not diluted and that the gunpowder would still burn if the gin spilled or leaked.

The ABV in which it lights is 57%, so 100 proof in the UK is 57% alcohol by volume. The term transferred to the US but was simplified by doubling the ABV.


Experimentation is everything; so sip it, mix it, but most of all enjoy it. UpEnd your perception of gin. We say, it’s not where you start, it’s where you EndUp.

Drink with care | Choose quality over quantity

Choose recipe:

1.5 ounces UpEnd Navy Strength Gin
0.5 ounce Luxardo Maraschino Liqueur
0.75 ounce Fresh lime juice
0.5 ounce Fresh grapefruit juice
0.5 ounce Simple Syrup


Add all ingredients into shaker with ice and shake. Strain into glass and garnish with maraschino cherry or dehydrated lime.

A bright and tangy cocktail with just enough sweetness to fit any season.

Gin Amaro Old Fashioned

1.5 ounces UpEnd Navy Strength Gin
1 ounce Amaro
0.25 ounce Simple syrup
3-4 dashes Orange bitters


Add all ingredients into a mixing glass with ice and stir. Strain into a rocks glass with large cube and garnish with an orange twist.

This is cocktail sits somewhere between a Negroni and an Old Fashioned.

We like to refer to this as a Negroni UpEnded. Experiment with the bitters to make this your own.

Cucumber Mint Martini

1.5 ounces UpEnd Navy Strength Gin
1 ounce Elderflower liqueur
1 ounce Fresh lime juice
2 slices Peeled cucumber
6 Mint leaves


Place cucumber slices and mint leaves into shaker and muddle. Add gin, lime juice, and elderflower liqueur into shaker with ice. Strain the drink into glass. Garnish with cucumber and mint.

A refreshing cocktail. It is crisp and bold thanks to the Navy Strength