Navy Strength Gin

Navy Strength Gin

57% ABV114 Proof750ml

Silver Medal / Bartender Spirits Awards
Silver Medal / USA Spirits Ratings

This is an unapologetic Navy Strength gin, so we’ve turned up the juniper and balanced it out with bold botanicals that include coriander, lavender, licorice root, cinnamon, clove, and citrus.

The flavor is crisp, clean and big; simply enjoy over ice. However, the taste punches through in any cocktail allowing the gin to take center stage; this makes it a perfect selection for classic cocktails like the negroni.

Experimentation is everything; so sip it, mix it, but most of all enjoy it. We say, it’s not where you start, it’s where you ENDUP.

The Story of Navy Strength Gin

UpEnd Navy Strength Gin is our first iteration and our flagship gin that pays homage to the history of gin.

Navy Strength Gin has a fascinating story that is the etymology of the term “proof.” When British sailors would receive their rations of gin in the early 19th century they would mix it with a small amount of gunpowder and put a match to it. If it lit, it was “proofed” or “100 proof.” The ABV in which it lights is 57% so in the UK 100 proof is 57% alcohol by volume. The term transferred to the US but was simplified by doubling the ABV.


There is more to gin than a gin and tonic. Shake up your drinks repertoire by giving UPEND gin the star treatment. Try these great recipes to spice up your next party.

Choose recipe:

1 oz UpEnd Navy Strength Gin
1 oz Campari
1 oz Carpano Antica Formula Sweet Vermouth
Orange Peel Garnish


Pour ingredients in mixing glass with ice, stir gently, and strain over ice in lowball glass.  Garnish with orange peel, flamed if you want to do it right.

The equal part Negroni is a classic gin cocktail.  It was one of the first gin drinks Matt learned from his father and, like him, he prefers a slightly lighter pour on the Vermouth and slightly heavier pour on the gin. The slightly sweeter aspect of Antica Formula adds a nice touch and there are many takes on the traditional Negroni.  Experiment with other amaros or check out Gary Regan’s “The Negroni” cocktail book.
Last Word

1 1/2 oz UpEnd Navy Strength Gin
3/4 oz Green Chartreuse
3/4 oz Luxardo Maraschino
3/4 oz Fresh Lime Juice
Garnish with Maraschino Cherry


Add ingredients in shaker, shake, and serve straight up in martini or coupe glass.

A delicious, balanced, herbaceous, tangy cocktail. Although Chartreuse is not for everyone, it is one of our favorites.

Money Penny

2 oz UpEnd Navy Strength Gin
1 oz Fresh Pink Grapefruit Juice
1/2 oz Aperol
1/4 oz Dry Vermouth
1/4 oz Simple Syrup
1 Dash Bittermens Hopped Grapefruit Bitters and 1 Dash Green Chartreuse


Put dash of bitters and green chartreuse in shaker, swirl, and dump.  Then add remaining ingredients, shake, and serve up in martini glass.  Alternatively, pour into highball glass over ice and add soda water.

A complex yet refreshing cocktail.